Blog

Picture this: you step into your local grocery store, and you are pleasantly presented with shelves stocked full with fresh eggs, a selection of vibrant vegetables, and plentiful fruit filling up the baskets. Your favourite cheese is in stock, which will pair perfectly with the freshly baked loaves of bread that have been teasing your nostrils the moment you set foot in the bakery section.

All these fresh ingredients are easily accessible, and in a short moment, will turn into delicious meals in your home.

But have you ever stopped to consider how these items made their way to the grocery store shelves?

In this blog, we’d like to invite you to take a moment to reflect on the hard work our farmers do and just how intricate their craft is.

Our Farmers Feed The Nation

Farmers are the foundation of our food system. Every meal starts with their hard work, from the wheat in your bread to the milk you add to your coffee.

Without our farmers, there would be no local produce, dairy, meat, or even grains. However, because it is always too easy to buy at the grocery store, it is easy to forget about the hard labour that goes into getting these products on the shelves.

The Contribution to Environmental & Economic Efforts

While ancient agricultural practices posed a threat to our environment, they also led to the emergence of sustainable agriculture, an initiative that promotes the protection of our environment and working conditions for farmers.

Today, sustainable farming has helped to uplift the environment in various ways. Soil health is taken care of by decreasing or eliminating the use of harmful pesticides and fertilisers, rotating crops to prevent the depletion of nutrients specific to the soil, and through cover cropping, which helps protect soil from erosion. Water conservation is another effort that our modern farmers have tackled through implementing innovative strategies such as drip irrigation, water recycling and helping the soil to retain water, thereby reducing the need for frequent watering.

Furthermore, farming communities create jobs and sustainability in rural areas where opportunities are often limited. They support not only farmworkers, but also local transporters, markets, suppliers, and small-town businesses.

Helping Our Farmers Do Their Best in Gear That Lasts

Despite what many individuals might believe, modern farming is not just about manual labour. It involves highly skilled work around agricultural science, machinery, data, and business management.

Farmers have to read weather patterns, understand soil chemistry and crop compatibility. They also need to balance budgets, maintain equipment, and keep their crops and livestock happy and healthy.

They are out here, quite literally, moving the earth, and their gear needs to keep up with this labour.

Here at Cable & Co., we are proud to stock premium footwear from brands that never compromise on comfort and quality. At our stores, you’ll be welcomed with the sight of variety.

Our Cat Footwear range, for instance, offers work boots that combine rugged durability with all-day comfort, a quality that is ideal for those long hours in muddy fields. Their selection of apparel also caters for all weather conditions, offering thermal puffer jackets to lightweight fleece jerseys, stretch shorts to stretch trousers, and so much more.

For those days when you head into town to run errands, our selection of Merrell footwear is with you every step. Although Merrell is best known for hiking boots and trail runners, their recent designs have quickly bridged the gap between athletic and everyday wear.

Take A Moment To Thank A Farmer Today

So, when you’re enjoying your fresh loaf of bread, with scrambled eggs and a hot cup of coffee, take a moment to remember the hands, the knowledge, and the care that made it all possible.

At Cable & Co., we are proud to support several industries that help uplift our world by providing them with footwear and apparel that work just as hard as they do!

Finally, to all our farmers, we thank you for taking care of the nation. Now, we’d like to take care of you. Come visit your nearest Cable & Co. store, and let us help you find the perfect pair of shoes to support you through your long days.