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Fatherhood can feel like some pretty big shoes to fill. With societal pressures and cultural expectations, it’s easy to feel like you can’t measure up.

This feeling is natural, but it is also one that should pass. Because, no matter what we see on television and social media, there is no one-size-fits-all when it comes to being a father.

This June, as Cable & Co., along with the rest of South Africa, celebrates fathers from all walks of life, we’re opening the conversation on what it really means to step into this role.

The Many Roles of A Father

Fathers step into various shoes throughout their journey. Whether it’s undertaking the role of protector, provider, emotional support, motivator, or role model, fathers leave footsteps that their children endeavour to walk in as they grow and evolve.

That said, the footsteps we follow often shape the paths we end up leading, which beautifully encapsulates the importance of a father's role.

Teaching Moments Told in Footsteps

When it comes to parenthood, teaching does not take place in classrooms, but rather through lived moments. Fathers model behaviours and values that they perhaps learned throughout their childhood, and pass these on to their kids.

On this Father’s Day, we honour those significant moments - and the shoes that walked every one of them.

To The Dad Who Moves The Earth

You’re kneeling on the ground, wearing overalls and your durable Cat Footwear boots. Your hands are stained with oil as you walk your teen through the steps of changing a tyre. They watch your every move, learning not just how to get the job done, but how to stay calm under pressure and keep moving forward.

With your guidance, they realise that with the right tools - and the right pair of shoes - they too can move the earth.

To The Dad Who Reminds Us To Embrace The Outdoors

The day has finally arrived when it's time to teach your little one how to ride a bike for the first time. They are scared, but they know that with you by their side, they can accomplish anything.

As you run alongside them in your trusty Merrells, holding onto the bike, you let go and they pedal, feeling free and excited about this new adventure.

To The Dad Who Values Heritage and Tradition

It’s a busy morning before school, and your child is struggling with their tie. You patiently guide them through the steps until the knot comes together. You’re not just teaching them how to dress for the world, you’re teaching them how to carry oneself with confidence and care.

And, wearing your G.H.BASS Weejuns, you show them that classic style is timeless.

To The Dad Who Lives Life In Motion But Is Always Present

It’s a peaceful Sunday, and you’ve packed away your work laptop and phone. All that’s on the agenda for the day is a slow walk to the park, some board games at home, and a cosy movie before bed. Life may get busy sometimes, but you throw on your Rockports and show us all that making time for your family is a priority.

In that stillness, you’re modelling what matters most: presence, attention, and love.

A Walk Worth Remembering

 At Cable & Co., we know that fatherhood takes many forms, and every dad walks a different path. Wherever that journey leads, we’ve got the footwear to walk it with him.

And if you’re still wondering what to gift your dad this Father’s Day, remember: the best gifts are the ones that say “I see you.”

Whether he’s an adventurer, a fixer, a mentor, or simply the calm in the chaos - there’s a perfect pair waiting to carry him through it all.